Capitalising on the booming Indian tourism market
A new program launched today by the Morrison Government will assist Australian tourism operators across the country to provide tailored premium experiences for the Indian traveller.
Federal Tourism Minister Simon Birmingham said the India Host Program, developed in partnership with the Australian Tourism Export Council (ATEC), would help to drive continued growth from what is Australia’s fastest growing tourism market.
“With an estimated 70 million Indians set to travel overseas annually by 2035, we need to make sure Australia is well positioned to capitalise on the huge potential of this market,” Minister Birmingham said.
“The number of Indian tourists travelling to Australia is expected to grow to nearly 1.2 million within the next decade, and could be worth over $9 billion each year to our economy.
“That’s why our Government has partnered with ATEC to develop the national ‘India Host’ program, a tailored online resource that will help businesses around the country to better understand the types of tourism experiences Indian tourists are drawn to.
“We want to assist Australian tourism operators to better appeal to India’s young demographic and growing middle-class that is driving their desire for premium products and experiences.
“The timing of this initiative couldn’t be better with the T20 Cricket World Cup taking place in Australia next year which we know will be a huge drawcard for Indian tourists.
“By harnessing the excitement around this significant event, we hope to encourage more Indian travellers to venture beyond our major gateway cities and get out into our regions to experience some of our incredible tourism offerings.
“While we know Australia has some of the best experiences in the world we also know that more work can be done with our tourism operators to tailor these offerings to specific markets.”
The program will consist of five online webinar-style modules along with trade workshops around the country to ensure regional and city-based tourism businesses and operators can participate.
More information on the India Host program is available at: https://www.surveymonkey.com/r/VRTB67B