Wine time: Sharing the best of Australia's viticulture across Asia

  • Media release
17 October 2022

The Australian Government is partnering with industry to promote Australian wine in key export markets, Japan and Korea.

The Wine Country Manager initiative will help Australian wine exporters diversify their markets. This is an exciting new opportunity for the industry, bringing together exporters, importers, wine experts and buyers to increase sales of Australian wine in supermarkets, restaurants and homes across Korea and Japan.

Last week, in country, I was delighted to announce the appointment of Ms Rosemary Macdonald and Ms Suzie Chung as Wine Country Managers for Wine Australia for Japan and Korea, respectively.

I know from personal experience it has been a difficult time for Australia's wine industry. The growing demand in markets like Japan and Korea gives us real reason to be optimistic about the future.

Trade diversification is a key focus of the Australian Government, and we are backing business to be ambitious and to look to new horizons to expand and grow sales.

Korea is the tenth largest export destination for Australian wine exports, while Australia is the sixth largest supplier of wine to Japan, with both regions growing markets for Australia wine exporters.

Under the Wine Country Managers initiative, industry bodies Wine Australia and Australian Grape and Wine will partner with the Australian Trade and Investment Commission (Austrade) and Australian embassies to run education seminars and marketing activities in Japan and Korea.

For more information how the Australian Government is helping Australia's agribusiness exporters visit https://www.austrade.gov.au/agribusiness-help

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