Today I welcome the appointment of the new Managing Director at Tourism Australia, Robin Mack.
Mr Mack’s appointment marks an exciting new chapter for the Australian tourism industry. With his experience, enthusiasm, and collaborative approach he will be a powerful advocate for Australian tourism operators and destinations on the international stage.
Mr Mack has worked for Tourism Australia for over a decade, most recently as Executive General Manager Global Markets & Business Events.
In this role he was responsible for Tourism Australia’s 16 key global markets, the commercial team overseeing global distribution development and partnerships, and Business Events Australia.
Prior to joining Tourism Australia, Mr Mack worked in the travel and tourism industry across travel retailers, wholesalers and airlines, before focusing on destination marketing.
With almost 30 years experience in tourism, and many years overseeing Tourism Australia’s operation in key markets around the world, Robin is well placed to take up the position of Managing Director.
I congratulate Mr Mack on his appointment and look forward to working closely with him.