Chinese travellers invited to Come and Say G’day

  • Media release

Tourism Australia has officially launched its major global campaign, Come and Say G'day into China, inviting Chinese travellers to plan and book their next holiday to Australia.

Come and Say G'Day first launched into other key markets around the world last October, but this is the first time China has been introduced to the campaign and Brand Ambassador Ruby the kangaroo.

The $125 million global campaign puts Australia's best foot forward using recognisable icons and stunning scenery, to build back Australia's visitor economy by creating demand for Australian holidays.

As Australia's leading visitor market, China will play a critical role in the industry's continued recovery. Pre-pandemic Australia welcomed 1.4 million Chinese travellers annually, contributing $12.4 billion in visitor spending.

With Chinese travellers steadily returning to our shores, and aviation capacity between China and Australia rebounding since travel resumed earlier this year, it's the perfect time to invite Chinese travellers to Come and Say G'Day.

The global campaign is already proving to be a success in other key markets around the world. The short television commercial, G'day, has 102 million views across all channels and the campaign advertising has had 855 million views.

The campaign reminds the world why there's no place like Australia, and we look forward to welcoming more Chinese travellers when they Come and Say G'day.

Media enquiries

  • Minister's office: 02 6277 7420
  • DFAT Media Liaison: (02) 6261 1555