Strengthening tourism ties with Japan

  • Media release

The Morrison Government is supporting Australian tourism jobs and businesses by strengthening ties with Japan, one of our largest visitor markets.

Minister for Trade, Tourism and Investment Dan Tehan yesterday met with government and tourism industry stakeholders in Tokyo to promote Australian tourism and discuss the importance of a strong two-way travel market between the countries.

In 2019, almost 500,000 Japanese citizens visited Australia, spending $2 billion in our economy, supporting Australian jobs and businesses.

“We are fortunate to have a strong bilateral relationship with Japan, and a strong foundation for tourism between our two countries.

“The Morrison is working to strengthen our relationships, and broaden our appeal, with the Japanese people.

“We are working with the Japanese travel industry and the airlines that connect the two countries, to ensure that Australia remains a destination of choice when international travel resumes.

“Tourism Australia has also been undertaking important engagement with the Japan travel market through marketing campaigns and engagement with travel media and consumer media.

“Research has found the two top drivers of destination choice for Japanese travellers are good food and wine, and world-class nature and wildlife – two areas where Australia is a world leader.

“Australia is looking forward to the day that we welcome back our friends from Japan and share with them all the amazing things our country has to offer.”

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