New Austrade CEO starts today

  • Media release
14 April 2021

The new CEO of Austrade, Xavier Simonet, starts work today with a brief to further drive export opportunities for Australian businesses to support jobs and growth at home.

Minister for Trade, Tourism and investment Dan Tehan welcomed the arrival of Mr Simonet.

“Austrade plays an important role helping Australian businesses access international opportunities and securing investment to grow our industries, from providing direct assistance to tourism operators, helping our exporters diversify to new overseas markets, and securing air freight for premium perishable goods and critical imports,” Mr Tehan said.

“Mr Simonet has business acumen and a proven record of leading successful international brands. His international perspective, deep experience and strong brand management will help Australian businesses succeed internationally.”

Mr Simonet was most recently Group CEO and Managing Director of Kathmandu Holdings, which comprises the Kathmandu, Rip Curl and Oboz brands. He is a former CEO of Radley London and International Director of Seafolly Group, with extensive experience in retail and international business development.

Mr Simonet said he was excited and energised to be joining Austrade.

“I acknowledge the critical role Austrade is playing in a world full of challenges (and opportunities). It is a privilege to join the Austrade team and the Australian Public Service,” Mr Simonet said.

Mr Tehan thanked acting Austrade CEO Tim Beresford for his strong leadership of the agency since June last year.

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