Encouraging more New Zealanders to holiday in Australia

  • Media release
08 April 2021

The Morrison Government today launches a new $3 million advertising campaign to encourage New Zealanders to holiday in Australia and support our domestic tourism industry.

Minister for Trade, Tourism and Investment Dan Tehan said New Zealanders would be itching to visit Australia following confirmation they would not have to complete two week’s quarantine on their return home from April 19.

“Australia has long been the most popular international destination for New Zealand tourists, attracting 40 per cent of outbound leisure travellers in 2019, and when you look at the wonderful and diverse tourism offering in Australia you can understand why Kiwis love to visit,” Mr Tehan said.

“Right now, Australia is the only international destination for New Zealanders so we are taking advantage of that opportunity to reach 3.1 million New Zealanders who normally travel overseas each year and remind them how great it is to holiday in Australia.

“The advertising campaign that starts today will highlight Australia’s food and wine, nature, wildlife and more unique experiences.

“We want to attract as many Kiwis as possible to holiday in Australia this year to support our local tourism jobs and businesses.”

Key stats

  • In 2019 there were 1.434 million visitors from New Zealand who spent $1.6 billion, an average of $1255 per visitor.
  • New Zealand visitors are Australia’s third largest source market for regional dispersal, spending 4.2 million nights in dispersed nights in dispersed regions.

Media enquiries

  • DFAT Media Liaison: (02) 6261 1555