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Meeting the Export Challenge
ANA Hotel Sydney, 24 September 1996
The Hon. Tim Fischer MP to the Annual
Conference Dinner of the Australian Electrical and
Electronic Manufacturer's Association Limited
Introduction
It gives me great pleasure to be here tonight for the
presentation of AEEMA's Annual Export Awards for the
Telecommunications & Energy Exporters of the Year.
I want to commend the winners of this evening's export
awards for their energy and success in meeting the export
challenge.
Because as most of you well appreciate, exports constitute a
vital part of Australia's economic growth.
Ten years ago, exports of goods and services amounted to 15
per cent of GDP. Now it's around 20 per cent.
Manufactures constitute an increasingly important part of
those exports. Manufactures today account for over 30 per
cent of Australia's exports and they are growing at 14 per
cent a year.
And exports of elaborately transformed manufactures have
been the fastest growing component of Australia's exports -
they now account for 24 per cent of total exports.
Meeting the Export Challenge
AEEMA members are already seizing export opportunities and
making a very significant contribution to our export
effort:
. JNA, for example, recently secured a $5 million
contract to supply access equipment to the Telephone
Organisation of Thailand.
. And a consortium of 23 Australian companies has
been formed to present capabilities for an Indonesian
eastern islands telecommunications project.
. Keycorp, which has experienced rapid growth over
the last 5 years, has recently signed an MOU in China.
Already $500,000 in sales have resulted this financial
year.
. TechComm, which turned loss into profit through
exports, has been awarded a $4 million contract by Siemens
to supply two power-station simulators for Latin
America.
. ERG Telecommunications in Perth manufactures Nokia
GSM base stations for sale by Nokia to Optus and customers
overseas. And by the end of 1997 it is estimated that ERG
will be producing around 15% of Nokia's worldwide base
station output.
These are all commendable achievements, but much more is
required across the Australian economy if we are maintain
our standards of living.
The challenge is one that business and Government must
share, so let me outline some of the Government's trade
priorities and initiatives .
The Domestic Reform Challenge
First and foremost, we must acknowledge that meeting the
export challenge begins at home. What we do at home in terms
of economic management has a significant impact on
Australia's trade performance.
The Government's goal is to boost Australia's productivity
to make our exports more competitive.
To achieve that goal, we will return to responsible
macroeconomic policies and reinvigorate microeconomic
reform.
On the macroeconomic side, there is no alternative to
getting the budget back into surplus by cutting expenditure.
If we don't get the fiscal framework right, interest rates
and the cost of capital will stay higher than most of our
competitors'.
While cutbacks may affect some programs of interest to the
business community, we intend to return to you a much longer
term gain: the capacity to achieve dynamic growth, improve
exports, expand investment, and create jobs.
The microeconomic side, too, is about productivity growth
over the long term. The Government is committed to
establishing a more flexible labour market. We will also
improve efficiency in infrastructure services like the
waterfront, aviation, communications and energy.
The Government's Trade Policy Agenda
Turning to the trade policy agenda, in the next few months
the Government will be particularly focused on working to
ensure the best possible outcomes at the November APEC
Leader's meeting in Subic Bay and the Singapore WTO
Ministerial meeting in December.
Australia's overall goals in Singapore are to prevent any
backsliding on Uruguay Round commitments; to push on with
further negotiations mandated by the Round; and to create
momentum for new multilateral liberalisation across the
board.
We would like to see further comprehensive trade
negotiations by 2000. New trade negotiations on services and
agricultural products are already mandated under the Uruguay
Round agreements.
We support adding a commitment to further tariff
negotiations on industrial products. The latter will enable
us to work with the world's major economies to secure
improved market access into key regional markets,
particularly in South East Asia.
The APEC Challenge
The APEC Ministerial and Leaders' meetings in November will
also focus on a range of broader trade and investment
liberalisation issues.
APEC is now in a new phase of its development, putting its
agenda into effect, rather than defining its role and
setting goals.
APEC members will table their 1996 Individual Action Plans
in November. This will be the first of many steps in moving
toward achieving the Bogor free trade goal.
While I would not want you to become overly excited about
the prospects for significant early market access
liberalisation, our assessment is that there are likely to
be some clear gains.
But the APEC liberalisation process is new and APEC
economies are still feeling their way. Some of them, like
the United States and Japan, face elections this year or
next.
The effort to improve the Plans that members put forward
will need to be an ongoing one. We are encouraging our APEC
partners to address market access issues of interest to
Australia.
And we will be seeking a commitment by APEC Leaders in
November that all economies work to further improve their
Plans by the Vancouver Leaders' Meeting in late 1997.
Elsewhere, APEC is working to reduce the delays and costs of
customs procedures and to streamline and harmonise product
standards. Australia is also leading work to streamline visa
arrangements for business travellers with the proposal for
an APEC Business Travel Card.
I know that reducing standards barriers is a concern for
AEEMA. Earlier this month I met with my ASEAN and New
Zealand counterparts in Jakarta, where we concluded an MOU
for CER and the ASEAN Free Trade Area (or AFTA).
This MOU will help us in our work to align our respective
standards and conformance arrangements, and will help boost
Australian exports to ASEAN markets.
Information Technology Agreement
A proposal of even more immediate interest to AEEMA is the
so-called ITA - Information Technology Agreement - which has
emerged in the WTO and APEC.
Developed by industry coalitions in the US, Japan, EU and
Canada, the ITA would see the elimination of tariffs on
information technology and telecommunications equipment by
the year 2000.
I welcome the ITA proposal in-principle, as a trade
liberalising initiative. Australia's approach to the
development of the proposal will be influenced by several
important issues.
First, participation in the ITA by key regional trading
partners will be an important consideration for
Australia.
For this reason I joined with other APEC Trade Ministers in
July in agreeing to consider the ITA proposal further in the
lead-up to the Singapore WTO Ministerial Conference in
December.
At this stage the United States, Japan, Canada, Hong Kong,
Singapore and Korea seem positively disposed. And there are
signs that Malaysia and Thailand are also warming to the
ITA.
Secondly, we are considering the products to be covered by
the ITA. I invite AEEMA to provide us with advice on
this.
Thirdly, we also need to consider the benefits which might
flow to Australian industry generally from the ITA. Access
to competitively priced information technology and
telecommunications equipment will be important to
Australia's future competitiveness.
Strengthening Links with the Business
Community
In conclusion, let me emphasise the importance of our trade
strategy reflecting industry's priorities. That is why the
Government puts such weight on its commitment to work with
and to consult fully with business.
I am keen to strengthen my own dialogue with business
people.
When I last spoke to you in May, it was at the release of
AEEMA's report "Fulfilling the Export Potential of the
Australian Electrical and Electronic Industries".
I congratulate AEEMA on the decision by your Board today to
recruit a dedicated export officer to handle your various
export groups. This is a positive example of AEEMA's
commitment to export, and I can assure you that my
Department and Austrade will work closely with this
officer.
Thank you for the opportunity to speak to you this evening.
I look forward to building on the co-operative work we have
begun, and to seeing Australia secure its place among the
dynamic economies of its region.
Return to Minister for
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