Olympic reception backs Australia’s sports events industry

Joint media release: The Hon Dr Craig Emerson MP, Minister for Trade and Competitiveness and Sen the Hon Kate Lundy, Minister for Sport

28 July 2012

Australia’s major sporting event industry will be showcased this weekend at a high-level networking reception in London as the Olympic Games gets underway.

Hundreds of dignitaries and decision-makers from future host countries will attend Australia Unlimited 2012, a multi-media event featuring interactive and audio-visual displays at Australia House, the Australian High Commission, on Saturday night London time.

Minister for Sport, Kate Lundy, will deliver the keynote address profiling the achievements of Australia’s world-leading major sporting event companies, and launch an innovative app detailing Australian companies with experience in the sporting event industry. 

Trade and Competitiveness Minister Craig Emerson said Australia’s expertise in sports event organising was further proof of the diversity of its economy and of its exports base.

“This industry is important not only for the export revenue and jobs it creates, but also for its role in promoting Australian professionalism and skill in the biggest arena of all – international sport,” he said.

“Following our successful staging of the Sydney 2000 Olympics and subsequent sporting events, Australia has established a distinguished track record in helping other host nations achieve similar results,” Dr Emerson said.

The guest list for Australia Unlimited 2012 includes delegates from countries that are either hosting or bidding to host forthcoming Olympics, FIFA World Cups, Rugby World Cups and other major sporting events.

Among them will be representatives from Brazil, Japan, Qatar, Russia, Spain, South Korea, Turkey and the United Kingdom. 

Minister for Sport Kate Lundy said the reception was a chance to mark Australia’s contribution to the London Games through projects such as the London Olympic Stadium, designed by Populous, the Olympic Village, built by Lend Lease, and the blue hockey pitches, produced by Melbourne-based manufacturer Advanced Polymer Technology Australasia.

"This event is a wonderful initiative designed to highlight the strength of Australia's sport industry," Senator Lundy said. 

"In Australia we have a breadth of expertise that has fostered our international reputation as the go-to nation for hosting world-class sporting events.

“Our major sporting event capability covers the full 10-year event lifecycle, including bidding, planning, staging, management and venue design and construction.”

Minister Lundy will launch an innovative technology app called ‘Track Record’ at the event. The app profiles 76 Australian firms with an unparalleled understanding and expertise in planning and staging major events. 

The new app is compatible with both Apple and Android technology and available for download through iTunes and Google Play. 

In addition to the ‘Track Record’ app, a special edition of the Australia Unlimited iPad magazine app will be showcased at the reception. The electronic magazine features stories of major Australian sporting event specialists.

For more information on Australian contribution to the London Olympics, download the app or visit www.australiaunlimited.com.

Media enquiries

  • Minister's Office: (02) 6277 4330
  • DFAT Media Liaison: (02) 6261 1555