Austrade, the Australian Trade Commission, today launches an eye-catching video promoting Australia's international education sector under its new brand, Future Unlimited.
The two-and-a-half-minute video will be available to prospective students online, via an iPad app, and at education events around the world. It has been produced by award-winning visual effects company Animal Logic, makers of hit movies such as Happy Feet.
The video uses animation techniques to emphasise the value of Australian education as an investment in the future, and features a soundtrack by Australian producer Johnny Green.
Future Unlimited was launched in July last year by Parliamentary Secretary for Trade Justine Elliot.
Ms Elliot said the aim was to reposition Australia as provider of high quality education services, rather than just a great place to live while studying. Future Unlimited was developed in conjunction with the Government's broader national branding campaign, Australia Unlimited, launched in 2010.
The new brand and video are part of Austrade's ongoing strategy to promote international education, which is already Australia's third-largest export.
Australia attracted more than 554,000 international students last year, generating $16 billion in export income and employing around 180,000 people.
"The Gillard Government remains committed to ensuring our education industry maintains its international reputation for excellence," Ms Elliot said.
Trade Minister Craig Emerson said international education fostered closer social and commercial links between Australia and its trading partners while cultivating "life-long ambassadors for Australia".
"A memorable student experience in Australia is priceless in the promotion of our international education services," Dr Emerson said.
"Our institutions are among the world's finest, equipping students with knowledge, skills and networks that will last a lifetime."
The next edition of the app, available from February 29, will feature a special presentation of the video and soundtrack.
- Minister Emerson's Office: (02) 6277 7420
- DFAT Media Liaison: (02) 6261 1555